Optimus Drive

A driving school which started in Consett, Optimus Drive has quickly become a recognised business across the North East.

As an ex-pupil, we were more than happy to work alongside the business to take them to the next level.

They came to us seeking help to take their business to the next level with a new, more professional brand identity and ongoing management of all their marketing efforts.

We love helping local small businesses level-up their business, so we were more than happy to take this on.

Ongoing Services

Brand Development

Starting with just a logo and a slogan, Optimus Drive wanted to take their business to a brand.

We helped do this by creating a simple yet recognisable logo which could easily be adapted to all of the different coloured vehicles in their fleet, as well as creating a Brand Guidelines document for their team to follow.

Recruitment Campaign

Keen to grow their business as fast as they can, the main priority for Optimus Drive was to acquire more driving instructors to join their growing team.

We tailored their website around this and promoted their recruitment scheme heavily across social media as part of their ongoing marketing efforts, making sure this was a priority in our proposal.

Social Media Management

With a reasonably large existing social media following, we focused on increasing brand recognition with their content.

Each student pass photo was to fit the same template consistently, and we work alongside their driving instructors to make sure pass photos are posted accurately and regularly.

Website Management

With their website previously being managed in-house, we created a new website for Optimus Drive which showcased their student testimonials, pricing structure and recruitment scheme.

We also provide monthly analytics reporting and ongoing management should any team photos or testimonials need updating.

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